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Why is Prosecco So Popular?

Why is Prosecco So Popular?

In recent years, the UK has seen a rapid expansion of prosecco, with its popularity overtaking champagne as the nation’s sparkling wine of choice. A great baby shower idea for the expecting couple! Yet what is it about this drink which has UK audiences so hooked? At Hamper Lounge we incorporate prosecco into a range of our deluxe hampers and gifts, a perfect thank you gift – read on to see how this delicious bubbly has captivated Great Britain…

Accessible Luxury 

Prosecco is often sold at a much more affordable price point than champagne, making it a form of accessible luxury which has undeniable appeal in post-recession Britain. This is one of the primary ways in which the drink has gained dominance over the UK market; by capitalising on the need for an alcoholic beverage which makes celebrating feel much more indulgent, without breaking the bank. It’s not just bars and restaurants which have seen prosecco launch itself on the UK, but the growing range of ‘dine in’ options at supermarkets also use prosecco to help build a very appealing image of luxury for their customers, available at different price points. Tapping into the celebration market has also been about a lot more than simply encouraging everyday indulgence.

 

Lasting Appeal

Much as Prosecco is currently enjoying its moment as the drink of choice, there’s no sign this is going to slow down in the near future. Prosecco is light enough to appeal to almost everyone. Sainsburys reports having sold some 5 million bottles in 2016, and Tesco states a 26% increase in Prosecco sales across their stores. This delicious drink is becoming evermore ingrained in the public consciousness and drinking habits, so it’s surely only a matter of time before we’re all converted to the joys of Prosecco…





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